2016-2017 Colloquium Series

The Tourism Studies Working Group is pleased to announce
Why they Occur and Become Such a Common Phenomenon in China
- Case Studies from the Ethnic Regions of Western China

Jie Zhong, PhD
Associate Professor, Tourism and Historical Culture
Southwest University for Nationalities, China

Friday, September 16, 5:00 PM
Gifford Room, 221 Kroeber Hall
University of California, Berkeley

Contemporary Chinese society has entered an accelerating social transition period that is transforming it from the traditional society into a Chinese-style socialist modern society. During this period, tourism social conflicts have emerged. Since tourism development has been considered as a feasible and effective path to alleviate poverty and protect the environment, the obvious social conflicts caused by tourism development became more and more severe, especially in the ethnic regions of western China. Generally speaking, Tourism Social Conflicts have occurred among the tourism stakeholders or social interests groups of tourists, involving local communities, local governments, NGO organizations and external investors. Examples can be seen in Jiaju Tibetan Village, Toping Village, Jiuzhai Valley National Park in Sichuan, and Dai Ethnic Minority Yuan, Qianhushan Scenic Area, Pudacuo National Park of Yunnan, at nearly all the famous tourist attractions in this whole region. Why do such Tourism Social Conflicts arise inevitably under different circumstances and tend to be so common in China? Who are mainly involved? What are the typical characteristics and effects of Tourism Social Conflicts? Are there be any countermeasure to regulate Tourism Social Conflicts? This major issue cannot be ignored; it urgently needs to be explored.

Speaker Bios:

Dr. Jie Zhong is Associate Professor of Tourism and Historical Culture in the Southwest University for Nationalities (2006- ), China. She was awarded her PhD in Tourism Management at Business School of Sichuan University (2011), and a Postdoc in Tourism Management at Business School of Yunnan University (2011-2015).

Her main field of expertise focuses on the social-cultural impact by tourism in ethnic regions of western China. She is also involved in the interdisciplinary tourism industry practice of natural and cultural tourist attractions planning, conservation and management. She teaches undergraduate and graduate Tourism Management, Ethnic Culture Tourism and Ecotourism. She has mentored and supervised the study work of hundreds of minority nationalities undergraduate and graduate students. She has published over fifty research works (papers, books, conference papers, etc.) and received many awards.

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