2012-2013 Colloquium Series
Lina Tegtmeyer (PhD Candidate, Cultural Studies, Freie Universität, Berlin) will present, Aesthetics of Failure as Success Narrative? The Image of "Detroit" Between Urban Social Crisis and Iconic Post-Industrial Site
Friday, December 7, 5:00 PM
Gifford Room, 221 Kroeber Hall
University of California, Berkeley
Abstract:
Tourism as industry can sell the product "city" to potential visitors
through place marketing. Success and failure are crucial ideologies in
neoliberal image campaigns of place. Today, Detroit has become an iconic
city that is best known for its failure. Recent advertisements make use of
the underdevelopment (decline, decay) of the city: what is narrated as
desolate city "Detroit" suddenly makes use of its negative brand (Herron)
to promote its state of crisis as unique and authentically "American".
Without official site marking of its state of decay, Detroit's
post-industrial ruinscape receives the status of a site, while, visually
opposite, official tourism discourse endorses clean pictures of the city
that remind of gentrification. At the example of different versions of
staging "Detroit" I intend to debate how pictures can change the meaning
of a place and possibly the place itself. The point of reference here is
the image, not the actual geographical place.
In between social documentary and tourism imagery, what cultural meanings
of decay/ruins surface in the pictures? And what visual and
socio-political discourses about place develop with the change of the
city's depiction?
Speaker Bio: Lina Tegtmeyer, M.A. Northamerican Studies, researches and produces visual
representations of urban space. She is a PhD candidate in Cultural
Studies. Her dissertation addresses visual design of cultural meanings of
decay and ruins in image production of cities. Her places of interest are
Detroit and the Bronx. She is in her third year of a three-year program at
the Graduate School for Northamerican Studies at the Freie Universität
Berlin. Understanding tourism both as industry and cultural practice as
part of contemporary urban development discourse, she is particularly
pleased to be able to share her current research with the TSWG.
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