2019-2020 Colloquium Series


The Tourism Studies Working Group is pleased to announce

Internet-based Humour Use in Tourism is not a Joke

Jing Ge (Postdoctoral Research Fellow)
University of California, Berkeley

[Cancelled] - Due to ongoing public health concerns related to COVID - 19, this talk has been cancelled. We hope to reschedule at a later date.
Gifford Room, 221 Kroeber Hall
University of California, Berkeley

Abstract:
The use of social media-based humour can either reinforce marketing efforts or beat marketers at their own games. It allows them to develop messages that are close to the pulse of consumers, thereby fostering firm-customer relationships. However, many of these efforts backfired because social media-based humour differs from that used in traditional media. In this talk, I will introduce the new phenomenon of online 'humour hubs', articulate its impact on tourism, and then discuss humour use from a rhetorical and semiotic perspective. Robin Williams said, "you're only given a little spark of madness. You mustn't lose it." It is my hope that this talk may help you understand humour a bit better and inspire you to be more humorous.

Speaker Bio:
Jing GE is a postdoctoral research fellow at University of California. Jing holds a PhD degree in marketing and communication from the University of Queensland Business School. She has close to 10 years of industry experience with a focus on marketing communication and social media.

Dr. Ge's research interests are in the areas of computer-mediated communication, visual social media, and graphical means of communication such as emoji, stickers and memes. Her research has been extensively applied in the tourism context.

Her recent representative publications appear in Journal of Marketing Management (Emoji Rhetoric - A Social Media Influencer's Perspective), European Journal of Humour Research (Social media-based visual humour use in tourism marketing: a semiotic perspective), International Journal of Semiotics and Visual Rhetoric (Social Media-based Visual Strategies in Tourism Marketing), International Journal of Contemporary Hospitality Management (A Taxonomy of Value Co-creation on Weibo - A Communication Perspective), Journal of Information Technology and Tourism (Humour in Soliciting Social Media Conversations), and four book chapters in Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases; Handbook of E-Tourism; and The Handbook of Consumer Behaviour in Tourism and the Internet.

 
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